Hotel corporation Marriott International, which currently manages more than 3 200 sites worldwide, is contemplating entering the Bulgarian market with three of its established brands, as part of its strategic development plan for South Eastern Europe.
Ivica Cacic, the head of the hotel's South Eastern Europe branch was in Sofia last week in this regard. He said there were four possibilities where the hotel could established, in the city centre itself and several others near Sofia Airport.
Cacic said that there was interest in Plovdiv and other Bulgarian cities for the company's secondary and cheaper brand, Courtyard.
"We are conducting surveys in other Bulgarian towns with population of about 200 000 – 300 000 inhabitants, their economic and tourist potential, and so on," he said, as quoted by Stroitelstvo Gradut.
Marriott has made it clear that is not interested in investing in construction, but rather in managing existing buildings. Its strategy is to obtain management contracts, and not burden itself with construction, market or any other large scale investment risks with its own resources.
This is standard operating procedure for Marriott as out of the 3 200 hotels that it currently manages, it owns less than a dozen.
Ivica Cacic, the head of the hotel's South Eastern Europe branch was in Sofia last week in this regard. He said there were four possibilities where the hotel could established, in the city centre itself and several others near Sofia Airport.
Cacic said that there was interest in Plovdiv and other Bulgarian cities for the company's secondary and cheaper brand, Courtyard.
"We are conducting surveys in other Bulgarian towns with population of about 200 000 – 300 000 inhabitants, their economic and tourist potential, and so on," he said, as quoted by Stroitelstvo Gradut.
Marriott has made it clear that is not interested in investing in construction, but rather in managing existing buildings. Its strategy is to obtain management contracts, and not burden itself with construction, market or any other large scale investment risks with its own resources.
This is standard operating procedure for Marriott as out of the 3 200 hotels that it currently manages, it owns less than a dozen.
Source: www.sofiaecho.com
http://www.sofiaecho.com/2009/06/24/743038_marriott-to-enter-bulgaria-with-three-of-its-brands